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This program in marketing offers participants the opportunity to enhance their professional skills in marketing and business management. Emphasis is placed on how 'best practice' practical approaches to marketing are informed by the application of appropriate and sound theoretical frameworks, drawn from a variety of interdisciplinary sources. The program as a whole enhances participants' professional skills, provides opportunities for career pathways, and is relevant to professional needs.
To assist students with further information about units, the School of Management have their Unit Outlines available, which give details (for past units) of structure, readings and assignment requirements.
Graduate Certificate in Marketing
Location - Hobart
Fees - Full-fee paying
Intake - February and July
Duration - Minimum 0.5 years (1 sem), maximum 2 years (4 sem)
This one semester or equivalent on-campus course is offered by the Faculty of Business initially at the Hobart campus only, with the majority of units involving flexible delivery, with web-based teaching and learning, lectures and tutorials, combined with intensive face-to-face workshops or seminars as appropriate.
The course is full fee paying. Fees cover tuition, all study materials (with the exception of text books) and costs associated with the study sessions. All units are subject to formal assessment normally including assignments and a final examination.
Master of Marketing
Location - Hobart
Fees - Full-fee paying
Intake - February and July
Duration - Minimum 1 year (2 sem), maximum 3 years
This eight-unit Masters enables participants to develop specialist knowledge in marketing. It is tailored specifically to meet the professional needs of people who possess an undergraduate or postgraduate degree in business but require a high-level marketing degree. The Master of Marketing provides participants with the knowledge and skills required to practise as a marketing manager in any context.
Emphasis is placed on the determination and assessment of 'best practice' approaches to marketing in the global context. Successful participants are equipped with the skills and knowledge to move into senior managerial, policy development, or research positions.
Master of Marketing (Specialisation)
Location - Hobart
Fees - Full-fee paying
Intake - February and July
Duration - Minimum 2 years (4 sem), maximum 6 years (12 sem)
This course will provide participants with the skills required to develop an opportunity to specialise in marketing, while furthering their general business knowledge in an area of specialisation. Emphasis will be placed on how 'best practice' practical approaches to marketing are informed by the application of appropriate and sound theoretical foundations drawn from a variety of interdisciplinary sources.
For further information:
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